You are here

Home

Cannibis Skunk Sense

Cannabis skunk sense: information booklet

Cannabis Skunk Sense: information booklet
The brief : 

The charity wanted this difficult material to be presented in a serious but accessible way to its intended audience (teenagers) who are used to reading on screen. It also had to work on a dual readership level ie some would read every word while others might just skim the material, but to be effective it had to get across important facts even when just flicking through.

Our solution: 

We made the book attractive and interesting so the teenagers were drawn to it by having an edgy front cover. We used headings and pulled out facts in different modern typefaces which meant that even on a skim read the salient facts stood out and were virtually unmissable. In this way knowledge could be imparted quickly to the teenager, who then may be encouraged to read further.

Subscribe to Cannibis Skunk Sense