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NHS: celebrating 60 years of the NHS

NHS: celebrating 60 years of the NHS
The brief : 

One aim of the celebration of 60 years of the NHS in 2008 was to engage and motivate staff at all levels. An acute Trust invited us to take the generic, official poster (Key NHS milestones) and make it more relevant for their staff. With the birthday looming, we had to work to tight deadlines.

Our solution: 

We thought that the poster would be greatly enhanced by using more photographs to illustrate the progress made over the past 60 years, for example a black and white picture of men smoking and drinking in the ‘50s. Simply by inserting the pictures among the boxes of text lifted the poster from a wordy and worthy poster to something far more striking for display throughout the Trust.

Testimonial: 

"You have made this poster visually appealing, and help us engage our staff in the birthday celebrations."

Imperial College Healthcare NHS Trust: healthcare leaflet

Imperial College Healthcare NHS Trust: healthcare leaflet
The brief : 

The Trust had a series of patient-information leaflets that needed freshening up. Although the content had been updated, the leaflets were looking tired and unappealing and therefore not serving their purpose. We were asked to revamp them.

Our solution: 

It was imperative that these vital messages were communicated to patients. The first stage of this process was to ensure that the leaflets stood out from others so that they had a good chance of being noticed and therefore being picked up and read. We produced a series of strong, yet modern visual images that made the leaflets appealing and useful. We also made sure that the layouts and the text fonts were straight forward and easy to read in short paragraphs, with the contact information being clear, but not distracting from the main message.

NHS Partners: corporate identity

NHS Partners: corporate identity
The brief : 

This human resources consultancy, NHS owned, was reviewing its business strategy, products and services in the changing climate in the health services.To compete with the growing number of privately owned competitors, they needed to raise their profile and create a distinctive identity which emphasised that they were part of the NHS. This included a name change.

Our solution: 

We ran several focus groups with staff and directors to tease out the essential elements of the organisation and to define its character. From there we produced several options for a change of name, and associated design styles and logos. This encouraged further debate and helped them reach a consensus.

NHS Partners emerged as the new name, capturing the close relationship the consultancy had with the service. The distinctive new logo with its unusual colours signalled that the organisation was changing to meet new needs.

NHS Leeds breastfeeding campaign

NHS Leeds breastfeeding campaign
The brief : 

Breast feeding rates were low and the client wanted to raise awareness about breast feeding and promote is value not only for babies, but also for families and society in general. Campaigns had been run before but had centred on the mother and baby only and the client wanted a more inclusive approach.

Our solution: 

As the client wanted a link with previous campaigns we redrew the main image of the mother and baby but surrounded them with a family to promote the inclusiveness factor. We also sourced a number of promotional giveaways that would be popular and help spread the message. These include bags, balloons, key rings and pens. In short there was something for everyone and the client had the whole project completed within 3 weeks.

Testimonial: 

"We were very impressed by the service provided by Caboo Design. We had a very tight timescale and expected some slippage however this did not happen thanks to the professionalism shown by Caboo."

Strategic Health Authority: public awareness leaflet for swine flu

Strategic Health Authority
The brief : 

This was a project for a strategic health authority which wanted to ensure that its campaign to increase public awareness of swine flu reached as many people as possible throughout its community. They asked us to take the official advice (Catch it, Bin it, Kill it) and turn it into a compelling leaflet.

Our solution: 

We started from the premise that pictures are more powerful than words. For those for whom English is a first language, we thought it best to get the message across with the minimum of words; and for those for whom English is an additional language, the use of illustrations was even more important. So we produced a series of drawings, cut back on the words and produced an attractive, easy-to-understand leaflet.

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