As the people who created the Trust’s logo and helped with its launch, we were invited to produce a report of their first five years. This is a £50m charity to benefit nursing and nurses and the Trustees felt there was a real need to capture five years of activity. It needed to be prestigious but not profligate: the Trustees did not want to be seen to be wasting money on glossy reports. Few photographs were available and no budget for bespoke photography.
Our solution:
The Trustees had made a wide range of grants to projects large and small. With the available photographs, we created pages which were visually exciting, capturing the importance of the activities which had been facilitated by the grants, with the aim of encouraging appropriate applicants in the years ahead.
Testimonial:
"Thank you for all your hard work. You have helped us put on record what the trust has achieved in the last 5 years, and all within the constraints of a very limited budget."
A contemporary design was needed that reflected the image and the activities of the BCS. They wanted a fresh look for their report which was a key means of communication not only with members but with a wide range of other stakeholders.
Our solution:
We created an abstract design featuring simplified veins and arteries which ran through the report giving it a relevant, flowing cohesion. The design was very well received by the client.
The charitable trust had an obligation to report its activities each year and explain where its funds came from and how they were spent. Previously this function had been fulfilled in the simplest possible way, in an office-produced document. We were asked to improve the design so that it looked more appealing without looking extravagant.
Our solution:
Over the years we have been producing this report we have continued to develop its image, introducing photographs and covers with impact. The most recent report reverts to a more graphical look, but is still attractive and business-like.
Testimonial:
"Caboo have helped us develop our annual report over the years from a slightly timid document to a vibrant report that helps us spread our message."
Unlike previous reports where we had received quite detailed briefs, for this annual report we were invited to develop the concept ourselves. The client wanted a striking front cover which would make that year’s stand out from others. Budgets, as always, were tight.
Our solution:
For the cover we used a striking stock photo, which we modified to work the way we and our clients wanted it to. It was simple and powerful. The image in one go captured the idea that the organisation was child-focused and put children foremost in their work. Simultaneously it captured the College’s focus on education for its members and raising standards.
Testimonial:
"I regard Caboo Design as one of the best companies of its kind I’ve worked with."
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