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Royal College of Paediatrics and Child Health: annual report(1997-present)
The brief :
Unlike previous reports where we had received quite detailed briefs, for this annual report we were invited to develop the concept ourselves. The client wanted a striking front cover which would make that year’s stand out from others. Budgets, as always, were tight.
Our solution:
For the cover we used a striking stock photo, which we modified to work the way we and our clients wanted it to. It was simple and powerful. The image in one go captured the idea that the organisation was child-focused and put children foremost in their work. Simultaneously it captured the College’s focus on education for its members and raising standards.
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